Send your new leads to Ava

1. 1Step 1: Sign in to Zillow Premier Agent on a computer, click your photo (top right), then Settings.
2. 2Step 2: In the left menu, click Lead Forwarding, then Edit lead forwarding settings.
3. 3Step 3: Choose Forwarding indefinitely.
4. 4Step 4: Add your lead address under Recipients (up to 3 addresses) and click Save.

• You keep getting your own Zillow emails too: this adds a copy.

1. 1Step 1: Go to dashboard.realtor.com, open the menu under your photo and click Settings, then Lead Settings.
2. 2Step 2: Next to the first lead type (Connections Plus, Profile leads, Courtesy leads…), click Change.
3. 3Step 3: Under Send leads to, pick CRM and enter your lead address.
4. 4Step 4: Set the email format to HTML and click Save.
5. 5Step 5: Do the same for each lead type you get.

1. 1Step 1: Sign in to Homes.com, click your profile icon (top right), then Account Settings.
2. 2Step 2: Open the Lead Management tab and paste your lead address into Lead Parsing Email for CRM. Save.
3. 3Step 3: On the Notification Settings tab, check that lead emails are on.

• Don't see that field? Forward Homes.com's lead emails from your inbox instead (Gmail or Outlook, below).

Gmail steps · Outlook steps

1. 1Step 1: Redfin sends partner-agent leads only to your own email (they come from partner-agents@redfin.com). Open one of those emails in the inbox it lands in.
2. 2Step 2: Set up a filter (Gmail) or rule (Outlook) that forwards emails like it to your lead address: the Gmail and Outlook steps are below.

Gmail steps · Outlook steps

1. 1Step 1: In Lofty, open Settings (the gear in the left menu), then My User Settings > Notifications.
2. 2Step 2: Stay on the General tab. Find New Lead Alert (in the newer layout the row is New Lead Alert (Lead Owner)) and make sure its Email box is on.
3. 3Step 3: Click Add Additional Email (older layout: the Additional emails box), enter your lead address and confirm.
4. 4Step 4: Optional: turn on email for Lead Routing Reassigned and New Partial Lead too, if you want those leads.

• Lofty is rolling out a new layout, so your screen may look a little different: look for Additional emails on the Notifications page.
• Your Lofty lead-capture address (…@lofty.me) is for leads coming INTO Lofty. This is the other way around: Lofty's alert going out to your lead address.
• Zillow, Realtor.com and your other sites already flow into Lofty? Then this one setting is all you need.

1. 1Step 1: Follow Up Boss sends its new-lead emails only to the email you log in with (Bell icon > Settings to check they're on). Open one of those emails in the inbox it lands in.
2. 2Step 2: Set up a filter (Gmail) or rule (Outlook) that forwards emails like it to your lead address: the Gmail and Outlook steps are below.

Gmail steps · Outlook steps

1. 1Step 1: BoldTrail (kvCORE) emails each new lead to the lead's owner, which is you. Open one of those emails in the inbox it lands in.
2. 2Step 2: Set up a filter (Gmail) or rule (Outlook) that forwards emails like it to your lead address: the Gmail and Outlook steps are below.

Gmail steps · Outlook steps

1. 1Step 1: Click your profile picture, then My Notification Settings.
2. 2Step 2: In the New Lead row, turn on Send email to another address (may read Send to Alternate Email) and enter your lead address.
3. 3Step 3: Do the same for Request for More Info, Schedule Showing and Contact Form, then Save.

1. 1Step 1: Click your profile photo, then My Profile.
2. 2Step 2: Add your lead address under Additional Emails and save.

1. 1Step 1: In the Real Geeks CRM, open your settings, then Notifications.
2. 2Step 2: Add your lead address under Alternate emails.
3. 3Step 3: Switch to the Custom tier and turn on the Alternate email column for new-lead alerts. Save.

• Not an admin? Your admin may need to allow notification changes.

1. 1Step 1: In CINC, look in your notification settings for an extra or alternate email for new-lead alerts, and add your lead address.
2. 2Step 2: No such setting? Forward CINC's new-lead emails from your inbox instead (Gmail or Outlook, below).

Gmail steps · Outlook steps

1. 1Step 1: Open your website's settings (or ask whoever runs it) and find where contact-form or IDX lead notifications are emailed.
2. 2Step 2: Add your lead address as an extra recipient, next to your own email. Save.
3. 3Step 3: Can't add one? Forward those emails from your inbox (Gmail or Outlook, below).

Gmail steps · Outlook steps

1. 1Step 1: Facebook keeps lead-ad leads in Meta Business Suite and doesn't email their details.
2. 2Step 2: Connect your lead ads to your CRM (Lofty, Follow Up Boss, BoldTrail…) or a tool like Zapier, then send that CRM's new-lead emails to your lead address (its steps are on this page).

1. 1Step 1: On a computer (the Gmail app can't do this), click the gear, then See all settings, then the Forwarding and POP/IMAP tab.
2. 2Step 2: Click Add a forwarding address, enter your lead address, then Next > Proceed > OK.
3. 3Step 3: Gmail sends a confirmation code to your lead address. Ava texts it to you right away: type it in the box and click Verify.
4. 4Step 4: Leave Disable forwarding selected (otherwise ALL your email would go). Scroll down and click Save Changes.
5. 5Step 5: Open a lead email from the site (Zillow, Lofty, Follow Up Boss…), click ⋮ (top right) > Filter messages like this, then Create filter.
6. 6Step 6: Tick Forward it to, pick your lead address and click Create filter. Repeat for each site's lead emails.

• One filter can cover several sites: search for from:(zillow.com OR realtor.com OR homes.com OR redfin.com), then Create filter.
• Work Gmail (Google Workspace)? Your admin can turn forwarding off; if Add a forwarding address is missing, ask them.
• Gmail shows a "forwarding is on" notice for about a week. That's normal.

1. 1Step 1: In Outlook on the web, Outlook.com or the new Outlook, open Settings (the gear) > Mail > Rules.
2. 2Step 2: Click Add new rule and name it (e.g. "Leads to Ava").
3. 3Step 3: Condition: From, and add the address the lead emails come from (open one to see it).
4. 4Step 4: Action: Redirect to (keeps the original sender; Forward to works too) and enter your lead address.
5. 5Step 5: Click Save. Add the other sites' addresses to the same rule, or make one rule per site.

• Skip Settings > Mail > Forwarding: that sends ALL your email.
• No confirmation step: once the rule is saved, it works.
• Work email (Microsoft 365)? Many companies block forwarding outside the company: the rule saves, but nothing arrives (you may get a bounce saying your organization doesn't allow external forwarding). Ask your IT admin to allow it for your mailbox, or add your lead address in the lead site itself.

1. 1Step 1: Click Home > Rules > Manage Rules & Alerts > New Rule.
2. 2Step 2: Pick Apply rule on messages I receive > Next.
3. 3Step 3: Tick from people or public group and add the address the lead emails come from > Next.
4. 4Step 4: Tick redirect it to people or public group, click the blue link and add your lead address > Next.
5. 5Step 5: Click Finish, then Apply.

1. 1Step 1: On a computer, go to icloud.com/mail, open Settings > Rules > Add a Rule.
2. 2Step 2: If a message is from the lead site's address, forward to your lead address. Save.

• Skip Mail Forwarding in Settings: that sends ALL your email.

1. 1Step 1: Free Yahoo Mail can't forward automatically (it needs Yahoo Mail Plus).
2. 2Step 2: Add your lead address in the lead site's own settings instead (Zillow, Realtor.com, Lofty… above), or forward each lead email by hand.

1. 1Step 1: Forward any lead email to your lead address as it comes in, from any email app.
2. 2Step 2: Add a note above it if you want something done ("send her my card").